About Riverside Botanicals
Botanical Arrangements, Artful Expressions
At Riverside Botanicals, we're invested in offering an uncommon combination of thoughtful floral design inspired by nature and poetry. We specialize in:
Unique, elegant, and modern arrangements for various events
Floral preservation services, to delicately honor timeless moments
Workshops, events, and classes, mindfully melding the aesthetic and literary
When you work with Riverside Botanicals, your experience, your happiness, and you matter above all. We have decades of practical knowledge in the industry and take pride in our ability to truly listen to our customers and help them bring their vision to life in a way that is not only stress-free, but enjoyable and fun.
Ready to make something truly special together? Get in touch with us today!
Our Story: The Making of a Modern Madison Florist
Riverside Botanicals is the heart-to-heart creation of local floral designer Stephanie Freimark and nature writing instructor Troy Hess. Stephanie and Troy bring with them decades of dedicated work in their respective fields—rooted in tradition, but driven by innovation.
Stephanie draws upon her ample experience as a floral designer for shops in Madison, Milwaukee, and Boston to create awe-inspiring floral pieces for a variety of occasions. She’s passionate about exploring textures, colors, and designs with a keen eye for detail and playfulness that take her works from simple decor to an expression of art.
Troy’s pursuits in teaching wellbeing, eco-literacy, and nature poetry both as an associate professor at the college level and through his own small local business, On the Yahara Writing Center, prepare him well to bring a fresh and exciting aspect to the botanical and floral industry in Madison, Wisconsin: nature writing and appreciation.
Stephanie and Troy share a mutual obligation to sustainability, creativity, and deep ecology. Their dreams have merged naturally to create a space and community in which people can come together for expertly made floral arrangements and to learn how to express themselves both through creating their own floral pieces and through their own words.